What a corporate video actually costs in Thailand
A two to three minute corporate video in Bangkok, interview-led with B-roll, subtitles and light motion graphics, sits in the 50,000 to 100,000 baht band. Add a second location, aerial coverage, a professional voiceover and a proper colour grade, and you are looking at 100,000 to 150,000. A scripted piece with a full creative concept, cast talent and multiple shoot days runs 150,000 to 200,000 and upward. That spread is the honest answer to what a corporate video production cost looks like in Thailand, and it is wide for a reason.
Those are market ranges, published by agencies quoting the Thai market through 2026 (Sphere Agency, March 2026), and they line up broadly with project figures other Bangkok agencies have published for real corporate work (Lexicon). They are also nearly useless on their own, because a corporate video production cost is assembled from about a dozen separate lines and the ranges hide all of them.
The same brief lands anywhere across that spread depending on decisions made in the first meeting, most of which the client makes without realising a number is attached. This is a walk down the budget, line by line, in the order the money actually gets committed. If you are about to put a corporate video production cost into next year’s marketing plan, the useful question is not what the average is. It is which lines you control.
The brief is where the corporate video production cost is set
Before anyone quotes you, four things determine roughly 80 per cent of what you will pay: how many finished minutes you need, how many locations, whether anyone on camera is a paid performer, and how many separate deliverables come out of the shoot.
Finished duration matters less than people expect. A five-minute video does not cost twice a two-minute video, because the shoot day is the same shoot day. Location count matters far more. Every move is lost hours, and lost hours on a day where a crew of six is already on the clock.
Deliverable count is the lever most clients leave on the table. If you are already paying for a crew, a studio and an executive’s afternoon, commissioning one video out of that day rather than four is the most expensive decision in the whole process. Nothing else on the sheet changes the corporate video production cost per finished asset as violently.
Pre-production, and why the cheap quote skips it
Script, storyboard, shot list, call sheet, location recce, scheduling. On a corporate job this typically runs one to four weeks of calendar time and represents a real line in the budget, usually somewhere between 10 and 20 per cent of the total.
It is also the first thing a low quote quietly removes. When a package comes in at 29,000 baht for a company video, what has been deleted is not camera quality. It is the two weeks of thinking that decides what the video says, which is the only part that determines whether anyone watches it.
You can see the difference in the corporate video production cost between a shop that writes to your brief and one that writes to a template. The template version arrives faster and is cheaper to make. It also looks exactly like the other four hundred company profile videos produced in Bangkok that year.
The shoot day is the unit of currency
Almost everything in a corporate video production cost is priced per day, so the schedule is the budget. One day, two days, three. Adding half a day is not half the cost, because crew, kit and vehicles are day-rated.
What eats a shoot day in an office building: lift access, security clearance, meeting rooms that are booked, floors that cannot be shut, and executives who arrive forty minutes late from a board meeting. None of that appears on a quote. All of it turns a comfortable one-day schedule into a rushed one or an overtime one.
Ask any production company how they have scheduled your day. If the answer is a shot list with no contingency, the quote is optimistic rather than cheap.
Crew: who is standing in your lobby
A standard corporate crew in Thailand runs five to eight people. Director, director of photography, camera assistant, gaffer or lighting technician, sound recordist, hair and makeup, and a production assistant or two. Published Thai day rates put a director at 15,000 to 80,000 baht and a DP at 10,000 to 40,000, with the spread reflecting experience and whether the person has feature or commercial credits behind them.
The role a tight budget cuts first is the sound recordist, on the reasoning that the camera has a microphone and the room is quiet. The room is not quiet. Bangkok offices sit above traffic, under air conditioning, and next to lifts. Bad audio is the single most common reason a corporate video looks amateur, and unlike bad lighting it cannot be fixed in post at any price. Saving that line takes a few thousand baht off a corporate video production cost and puts the whole film at risk. We do not shoot interviews without a dedicated sound recordist, and we would rather lose a job than agree to it.
Our film crew page sets out how we build a unit, and hair and makeup matters more than executives expect under continuous lighting.
Kit, studio and location
Camera and lighting packages for corporate work are not the constraint they once were. A capable cinema camera, a decent lens set and a lighting package are commodity items in Bangkok, and any serious production house owns or has standing access to them. See our equipment page for what a package includes.
Studio hire in Bangkok runs roughly 8,000 to 30,000 baht a day depending on size and whether you need a cyclorama. Shooting in your own office is free on paper and expensive in practice, because offices have low ceilings, mixed colour temperature and windows you cannot control. Budget for the extra lighting time.
Going outside Bangkok adds travel, accommodation and per diems, and the logistics line alone typically adds tens of thousands of baht before a single frame is shot. Factory and plant shoots are their own category, with induction, PPE and safety officer time to schedule around. Location permissions on public or government property are a separate process, covered on our film permit page, and finding the right site in the first place is what our location scouting team does. Where a controlled environment beats a real one, Bangkok has soundstages and studio space at a range of sizes.
Talent, voiceover and the language decision
Using your own staff is free and often better, because a real engineer talking about her own work is more convincing than an actor reading her words. It is not free of cost entirely: budget coaching time, and budget more takes.
Professional models run 5,000 to 30,000 baht a day in Thailand and experienced actors 10,000 to 50,000, which is why casting is one of the few places a corporate video production cost can double on a single decision. Our casting page covers how we source and audition. Voiceover sits at 3,000 to 15,000 baht a session for Thai and 5,000 to 25,000 for a native English speaker in Bangkok.
Language is where corporate budgets in Thailand get quietly complicated. A Thai executive speaking Thai, for an audience in Frankfurt or Chicago, needs a translated and timed subtitle pass, and someone bilingual in the edit who can tell whether the subtitle actually carries what he said. If the same video needs a Thai cut and an English cut, that is two grades, two sound mixes and two rounds of approval, not one. Plan the language versions at brief stage, because retrofitting a second language after picture lock costs more than commissioning it upfront. Bilingual capability is standard on our jobs, which is a large part of why international clients use us.
Post-production is the line that overruns
Editing, colour grading, sound mixing, motion graphics, music licensing. Thai market figures put basic editing at 5,000 to 15,000 baht per finished minute, a colour grade at 5,000 to 20,000 per project, sound design and mix at 5,000 to 30,000, and motion graphics anywhere from 10,000 to 50,000 depending on how much of your brand system has to be animated.
Music is the line people forget. Stock licensing runs 5,000 to 50,000 baht; original composition starts around 30,000 and climbs steeply. Using an unlicensed track because it sounds right in the offline is how corporate videos end up muted on LinkedIn.
Then there are revisions. Most quotes include two or three rounds, and most corporate approval processes are built to exceed that. Here is the mechanism. The video goes to marketing, who send notes. It goes back out to the country manager, who sends different notes. Legal sees it for the first time at round three and asks for a claim to be removed, which changes the voiceover, which changes the timing, which means a new mix. Each pass is a separate billable cycle because each one arrives after the last was actioned. The fix is procedural rather than financial: assemble every stakeholder into one consolidated set of notes per round, and nominate one person who owns the final word. Clients who do that finish inside the included rounds. Clients who do not can add 20 to 30 per cent to the post-production line without a single change to the creative, which makes approval process the most underestimated item in any corporate video production cost.
Our post-production page covers the workflow in more detail.
What moves a corporate video production cost between bands
Six things account for most of the movement between a 60,000 baht job and a 250,000 baht one.
- Shoot days. The multiplier on almost every other line.
- Locations. Each additional site costs setup time, travel and often a permission process.
- Talent. Staff are free, cast performers are not, and usage rights are a separate negotiation.
- Motion graphics. A brand system that has to be built from scratch in After Effects is a design project inside a video project.
- Language versions. Each one duplicates the back half of post.
- Aerial and specialist coverage. Drone work adds a unit and a permission layer, covered on our aerial filming page.
Corporate video production cost by video type
Rough market bands for the formats corporate clients in Thailand commission most often. These are Thai market ranges, not an Overgrown quote; a real number needs a brief.
| Video type | Typical market range (THB) | What drives the top of the range |
|---|---|---|
| Social and short-form content | 15,000 to 50,000 | Creative concept, talent, multi-format delivery |
| Standard corporate or company profile | 50,000 to 100,000 | Second location, subtitles, motion graphics |
| Premium corporate | 100,000 to 150,000 | Multi-location, aerial, voiceover, cinematic grade |
| Brand film, annual report, investor-facing | 150,000 to 200,000+ | Scripted narrative, cast talent, multiple shoot days |
| Explainer and motion graphics | 30,000 to 150,000 | Custom illustration, character animation, VO |
| TV commercial | 200,000 to 2,000,000+ | Broadcast delivery, celebrity talent, VFX, original music |
If your requirement sits in the top two rows, our commercial production and branded content pages are the closer fit. Longer-form factual work sits with documentary production, and property or facility films often pair with architectural drone work. Our full capability list is on the production services page.
Timelines, and what speed costs
Corporate videos in Thailand generally run three to six weeks from brief to final delivery. Social content turns around in one to two. A full TVC needs six to twelve.
Compressing that is possible and it is priced into the corporate video production cost. Rushing means overtime, weekend crew, expedited post and, most expensively, running pre-production in parallel with production rather than ahead of it, which is where mistakes get made and reshoots get booked.
Two periods to plan around. The fourth quarter is the busiest stretch of the Thai production calendar because every brand is shooting year-end and mega-sale campaigns at once, and the weeks before Songkran tighten badly. Good crew books out months ahead in both windows. A January shoot is easier to staff and easier to price than a November one.
Where the money gets wasted
Three patterns, all avoidable.
Buying the wrong tier. A 15,000 to 25,000 baht single-camera package is genuinely fine for internal comms and social filler. It is the wrong purchase for anything your CEO appears in or that a client or investor will judge you by. The gap between those two purposes is not production value in the abstract, it is whether the video costs you credibility.
Not batching. Shooting four videos across four separate days rather than two well-planned days pays for the crew, the kit and the setup four times. Batching is the largest single reduction in corporate video production cost available to a client, and it costs nothing but planning.
Reshooting because pre-production was skipped. Every reshoot is a full second shoot day at full price, plus the scheduling cost of getting the same executives back in the same room.
The corporate video production cost you do not see on the quote
Plenty of the companies bidding for corporate video work in Bangkok are marketing agencies. They win the brief, then subcontract the actual shoot to a production house and add a management margin, commonly in the range of 20 to 40 per cent. That margin is invisible on the quote, and it is a real component of the corporate video production cost you pay.
Sometimes that is money well spent. If you need campaign strategy, media planning and distribution wrapped around the film, an agency earns its layer. If what you need is a company profile film shot competently and delivered on time, you are paying a coordination fee for a service you could buy directly. Ask any bidder a straight question: are you shooting this yourselves, or subcontracting it? The answer tells you what the margin is for.
We are the production company. There is no layer between the quote and the crew. For a fuller picture of how we are set up, see our Bangkok production company and production team pages.
How we quote
Overgrown Productions is a Bangkok-based, Thailand Film Office-registered production company. Fifteen years, more than 400 productions, and a client list that includes Netflix, Vice, Al Jazeera, Reuters, the United Nations, Universal and Warner Music. The corporate work sits alongside feature and documentary production, which is why a corporate client gets a crew used to a higher standard of scrutiny than corporate work usually demands.
We quote against a brief rather than a package. That means a first conversation about what the video is for, who has to approve it, where it will play and in which languages, before any number is discussed. It is slower than sending a rate card and it produces a figure that survives contact with the project. A quoted corporate video production cost that moves after the first shoot day was never a quote.
Where a job needs a scheduler and a budget owner rather than just a crew, that is a line producer role, and larger corporate shoots benefit from one. Coverage sits under our production insurance, and unit movement for multi-site jobs is set out on our production transport page.
You can see the range of what we make on our work, and the full service list on our production services and corporate video pages. For international clients weighing Bangkok against other regional hubs, our 2026 market report gives the wider picture.
Corporate video production cost: frequently asked questions
How much does a corporate video cost in Thailand?
A standard interview-led corporate video of two to three minutes, with B-roll, subtitles and light motion graphics, generally falls between 50,000 and 100,000 baht. Premium work with multiple locations, aerial coverage and a full grade runs 100,000 to 150,000. Scripted brand films with cast talent and several shoot days start around 150,000 and go up from there. These are market ranges; an accurate figure requires a brief.
Why do quotes for the same brief vary so much?
Usually because they are not quoting the same thing. Cheaper quotes typically remove pre-production, use a smaller crew, drop dedicated sound, limit revision rounds, or subcontract the shoot. Compare quotes line by line rather than on the headline figure, and specifically check crew size, number of shoot days, and how many rounds of revision are included.
What is the single biggest driver of the cost?
The number of shoot days. Crew, equipment, studio and vehicles are all day-rated, so the schedule multiplies almost every other line. The second biggest is the number of locations, because each move consumes setup time on a day that is already being paid for.
Can we reduce the budget by using our own staff instead of actors?
Yes, and it often improves the film. Real employees talking about their own work are more credible than performers reading a script. Allow for coaching time and more takes, and be realistic about which colleagues are comfortable on camera. Save the professional talent budget for roles that genuinely need a performance.
How long does a corporate video take to produce?
Three to six weeks from brief to delivery is normal in Thailand: one to four weeks of pre-production, one to two shoot days, and one to four weeks of post. Compressed timelines are possible but carry overtime, expedited post and a higher risk of reshoots because pre-production ends up running in parallel with the shoot.
What does a second language version add?
More than a subtitle file. A full second version duplicates the back half of post-production: a separate mix if there is voiceover, separate graphics if any text is on screen, and its own approval round. Decide on language versions at brief stage, because adding one after picture lock costs materially more than including it from the start.
Is it cheaper to go direct to a production company than through an agency?
For straightforward corporate production, generally yes. Many agencies subcontract the shoot to a production house and add a management margin. That layer is worth paying for when you need campaign strategy, media planning and distribution around the film. It is harder to justify when you need a well-made company profile delivered on schedule. Ask whoever is bidding whether they will shoot it themselves.
When is the cheapest time of year to shoot in Thailand?
The first and second quarters are generally easier to book and easier to price. The fourth quarter is the busiest window in the Thai production calendar as brands shoot year-end and mega-sale campaigns simultaneously, and availability tightens again in the weeks before Songkran. Crew and equipment both get scarce in those periods.
If you are budgeting a corporate video for Thailand and want a figure you can actually take to finance, send us the brief rather than a request for a rate card. Tell us what the video has to do, who signs it off, where it will run and in which languages, and our Bangkok team will come back with a scoped quote and an honest view of which lines you can cut without damaging the result. Reach us at info@overgrownproductions.com or through our contact page.